Accelerating Telehealth growth via AI Search Optimization

The Challenge

A fast-growing telehealth provider found that traditional SEO wasn’t enough in the era of generative AI. Prospective customers were asking AI chatbots and assistants for the “best GLP-1 solution,” but this company’s name rarely surfaced. 

Meanwhile, their top competitor was consistently recommended by AI, siphoning potential leads. The challenge was clear: improve the company’s share of voice in AI-generated answers to drive more leads and brand authority.

The Solution

The firm turned to Meridian for an AI-focused visibility strategy. Meridian’s brand analytics revealed where and how often the company was mentioned across AI search platforms, and where it was absent. 

Using Meridian, the marketing team identified high-impact user questions and prompts related to their domain that they weren’t addressing. They executed a content strategy guided by Meridian’s recommendations: creating authoritative content (blogs, comparison pages, Q&As) tailored to common AI queries, and fixing technical site issues that hindered AI crawling. 

Meridian’s improvement action lists prioritized quick wins, such as updating page titles and adding structured data, to immediately boost the company’s relevance in AI responses.

The Outcome

127% Boost in AI Visibility: The brand’s appearance rate in AI-generated search results grew significantly for their primary GLP-1 topic, placing them on par with their top competitor in chatbot recommendations.

Competitive Edge: The company moved from an also-ran to a recognized option in its category whenever customers asked for glp-1 solutions.

Meridian pinpointed exactly what content and optimizations were needed for the AI era, something traditional SEO tools couldn’t fully capture. By following Meridian’s data-driven guidance, the firm not only increased visibility – it also future-proofed its marketing strategy for the age of AI search.