Turning “Invisible” SKUs Into ChatGPT Shopping Winners

The Challenge

A Shopify merchant's team noticed an emerging problem: customers were increasingly asking ChatGPT for supplement recommendations, but several of their high-value products weren’t appearing in ChatGPT’s shopping results, even when the queries were highly relevant.

With AI shopping surfaces becoming a new “top shelf” for discovery, being absent meant lost traffic and lost revenue to competitors.

The Solution

Using Meridian’s product-level AI visibility tracking, the merchant quickly pinpointed:

• Which products were (and weren’t) being surfaced in ChatGPT shopping tiles
• Which prompts/categories drove AI shopping recommendations
• Where competitor products were winning

The merchant used Meridian’s prioritized recommendations across three areas:

1) Front-end content improvements (on Shopify product pages)

• Refined product titles + first-100-words to match AI shopping intent (use cases, benefits, differentiators)
• Added clearer attribute language (dosage, purity %, testing, ingredient form factor)
• Introduced “AI-friendly” sections like Quick Facts, Who it’s for, and How to use.

2) Backend technical fixes (crawl + structure)

• Corrected Product schema markup and key structured fields AI shopping systems rely on.
• Improved crawlability/indexing consistency across product + collection pages.
• Corrected structured data product attributes across product listings.

3) Net-new content creation (to win recommendation prompts)

• Published supporting pages that answer high-intent queries (e.g., comparisons, ingredient explainers, FAQs)

Built content that connects shopper questions → best-fit product recommendations.

The Outcome

After implementing Meridian’s recommendations, the merchant achieved:

• 217% increase in AI visibility for key products in ChatGPT shopping results (measured via Meridian visibility tracking)
• A clearer, repeatable playbook for launching new products with AI discovery “baked in”
• Stronger competitive positioning in AI-driven product recommendations

Meridian helps Shopify brands see exactly where they show up (or don’t) in AI shopping and AI search, understand why, and execute prioritized improvements across content, technical structure, and new creation. The result is simple: more AI visibility → more qualified discovery → more sales, as buyers increasingly start their journey inside assistants like ChatGPT.